David Bishop started his career with Schweppes in the UK. In 1976 he joined The Coca-Cola Company in South Africa, working initially for the company-owned bottling operation in Johannesburg and later for the Southern Africa Division as sales director.
In 1986 he was appointed marketing manager for the Middle East region. Over the next ten years he held senior positions with bottlers and The Coca-Cola Company and played a key role in the reestablishment of Coca-Cola products in the Arabian Gulf after a 20 year absence.
In 1996 David joined F&N Coca-Cola in Southeast Asia. As regional director for Indochina, he was responsible for the development of bottling operations in Vietnam, Cambodia, and Laos.
In 2000 he joined Coca-Cola Sabco as group manager, Market Execution. In 2003, as a member of the CCS Executive Committee, he was instrumental in the establishment of BevServ. As managing director he provided hands-on consulting service to Coca-Cola bottlers and other fast-moving consumer goods clients in a variety of countries across Asia, Africa, and the Middle East.
David has been a member of the Advisory Board at Globalpraxis since the beginning of 2008.
He has a Professional Diploma in Marketing from the Chartered Institute of Marketing in the United Kingdom.
British, David speaks English and French, and currently resides in Nelson, New Zealand. He is married with two sons and enjoys golf and watching rugby.