I graduated in Biochemistry and started my career as an IT cosultant involved in different telecom projects in Spain. After five years I completed my MBA in IESE.
I joined the company in August 2008 as a Consultant. I was promoted to Senior Consultant after 1,5 years and had the opportunity to work as an Acting Manager on one project. I left the company in August 2011 for personal reasons.
"The experience I developed at Globalpraxis working with many fast-moving consumer goods companies, and particularly creating new route-to-market models, was key to being selected for new positions."
I will always remember a project with the leading soft drinks company in Egypt. As a Senior Consultant I was in charge of the route-to-market work stream to move the company from van selling to pre-selling in a profitable way, for which a complex distribution network by leveraging on the different distribution actors available was proposed, according to the reality of the different rural and urban areas of the country.
After Globalpraxis, I joined ISDIN as a Special Projects Manager in the Corporate Strategy Department for 1,5 years. After this experience I started a new challenge with Coca-Cola European Partners as a Route-to-market Manager for the Iberia business. The experience I developed at Globalpraxis working with many fast-moving consumer goods companies, and particularly creating new route-to-market models, was key to being selected for these new positions.