"The experience I developed at Globalpraxis working with many fast-moving consumer goods companies, and particularly creating new route-to-market models, was key to being selected for new positions."
I graduated in biochemistry and started my career as an IT cosultant involved in different telecom projects in Spain. After five years I completed my MBA in IESE.
I joined the company in August 2008 as a consultant. I was promoted to senior consultant after 1,5 years and had the opportunity to work as an acting manager on one project. I left the company in August 2011 for personal reasons.
I will always remember a project with the leading soft drinks company in Egypt. As a senior consultant I was in charge of the route-to-market work-stream to move the company from van-selling to pre-selling in a profitable way, for which a complex distribution network leveraging on the different distribution actors available was proposed, according to the reality of the different rural and urban areas of the country.
After Globalpraxis, I joined ISDIN as a special projects manager in the Corporate Strategy Department for 1,5 years. After this experience I started a new challenge with Coca-Cola European Partners as a route-to-market manager for the Iberia business. The experience I developed at Globalpraxis working with many fast-moving consumer goods companies, and particularly creating new route-to-market models, was key to being selected for these new positions.