Per has more than 20 years of global executive experience at LEGO, Dell, and Apple. In these companies he held international roles in marketing, sales, and e-commerce. Most recently he has co-founded digital start-ups including start-up ventures with corporations.
Per is very passionate about innovation across the board, from digital consumer-focused products and service to better internal digital tools for corporations. He is also very interested in identifying opportunities that allow start-ups and corporations to work together and combine their strengths: that is, the speed and innovation of start-ups combined with corporate access to market, scale, and capital.
Per holds an MBA from London Business School and a degree in Economics from South Denmark University.
Based in London, he is a Danish national and fluent in English with a good knowledge of Italian, German, Norwegian, and Swedish.