Per Larsen

Associate Partner
Digital and e-commerce
UK

Per Larsen has more than 20 years of global executive experience at LEGO, Dell, and Apple. In these companies he held international roles in marketing, sales, and e-commerce. Most recently he has co-founded digital startups, including startup ventures with corporations.

Per is very passionate about innovation across the board, from digital consumer-focused products and service to better internal digital tools for corporations. He also has a keen interest in identifying opportunities that allow startups and corporations to work together and combine their strengths: that is, the speed and innovation of startups combined with corporate access to market, scale, and capital.

Per holds an MBA from London Business School and a degree in economics from South Denmark University.

Based in London, he is a Danish national and is fluent in English with a good knowledge of Italian, German, Norwegian, and Swedish.