José Castellanos

Associate Partner

José Castellanos is an experienced consultant with expertise in commercial strategy, in-store segmented execution excellence, and global business development.  

His expertise developed over 20 years in the beverage industry across five continents, plus 13 years working as an entrepreneur, helping clients in a wide range of sectors, especially fast-moving consumer goods and startups.

He is founder and president of W.I.N Business Solutions L.L.C., through which he provides his clients with fresh new perspectives and a tailored application of pragmatic strategic and operational solutions. His guidance builds sustainable competitive advantage and has been proven to drive transformational, profitable growth regardless of starting-point circumstances, enabling leaders and teams to enhance growth, profitability, and productivity in any and all situations.

He holds an MBA in international management from Thunderbird School of Global Management (Phoenix) and a BBA in electrical engineering route to business from the University of Texas at Austin.

José is Cuban and speaks Spanish, English, and Portuguese. He is married, has three children, and lives in Atlanta, Georgia. An avid reader, global traveler, and active tennis player, he also enjoys golf, snow skiing, and scuba diving when possible.