Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

The hidden risks of route-to-market analysis lacking an "outside-in" field lens
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why French sirops are so popular: A cultural and culinary staple
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Negotiating with French retailers today: A very difficult scenario
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why understanding distributor economics is critical in FMCG indirect channels
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Are convenience stores the next key channel in Europe?
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge of improving productivity in the beer industry
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

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