The hidden risks of route-to-market analysis lacking an "outside-in" field lens![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why French sirops are so popular: A cultural and culinary staple![]()
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Why adequate packaging and format strategy is critical in convenience store channels![]()
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Negotiating with French retailers today: A very difficult scenario![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why understanding distributor economics is critical in FMCG indirect channels![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Are convenience stores the next key channel in Europe?![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge of improving productivity in the beer industry![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
