Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

Navigating the maze: Unraveling the quirks of indirect routes to market in the USA
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Pricing may decrease your value: Understanding the paradox of low pricing
Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara

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