The myth of the silver bullet![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
From shelf space to sell-through: The strategic shift reshaping the beverage market![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Between speed, sustainability, and profit: The new equation of fashion retail![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
From ubiquity to relevance: The route-to-market challenge for snacks in Spain’s away-from-home channel![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
There is no such thing as a global route-to-market model![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
