Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

From fizz to foam: What beer producers can learn from soft drink giants to win the away-from-home battle in Europe
Jean-Paul Evrard
Why sales force transformations are so difficult to get right
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
What will define business leadership in 2026
Jean-Paul Evrard and Philippe Marmara
Optimizing commercial impact fast in 2026 using the Globalpraxis platform
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
RGM and RTM transformation: Why Globalpraxis delivers immediate impact in 2026
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The future of the CPG landscape and how to navigate it – an interview with Globalpraxis leadership
Globalpraxis – 2025 achievements at a glance
Value-volume driven strategies in the beverage industry
How Globalpraxis is adapting internal structures to multi-country RTM configurations

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