Ideas and knowledge developed by our experts based on their own experiences and business transformations in projects all over the world

Turning the tide: How cable TV can conquer churn
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
When products rebel: Unintended uses that actually work
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Positioning multiple brands within the same product category
John A. Quelch
Leveraging big data to revolutionize distributor management
Xavier Gargallo
Understanding the true source of business success: It's the customers paying our salaries
Philippe Marmara
Navigating the maze: Unraveling the quirks of indirect routes to market in the USA
Philippe Marmara, Jean-Paul Evrard, and Xavier Gargallo
Maximizing ROI: Strategies for prioritizing marketing investments
Philippe Marmara
Pricing may decrease your value: Understanding the paradox of low pricing
Jean-Paul Evrard, Georg Krentzel, and Philippe Marmara
Overcoming the challenges of legacy management transformation
Jean-Paul Evrard

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