Marco Bertini

Senior Advisor

Marco Bertini is a professor of marketing and director of open enrollment programs, executive education, at Esade.

He received his doctorate from Harvard Business School, having served previously on the faculty at London Business School and as a visiting professor at Harvard Business School.

He coauthored the book The ends game: How smart companies stop selling products and start delivering value, which explores how modern technology stimulates accountability, prompting companies to succeed from the quality of their outcomes delivered rather than the offerings they bring to the market. 

The remainder of his research, for the most part located at the interface of the economics and psychology of pricing decisions, appears in the leading journals for management science and practice, including Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science.

Finally, Marcos’s speaking and advisory work challenges companies of all types to rethink the way they generate revenue from their efforts to serve customers. 

His endeavors have gained recognition from top sources for new management thinkers, having recently been named to the Thinkers50 Radar, a shortlist of scholars “most likely to shape the future of how organizations are managed and led,” and, prior to that, being acknowledged by the Marketing Science Institute as one of the most promising scholars in the field.

Marco is senior advisor to Globalpraxis.