All business is local

John A. Quelch

All business is local and there is no such thing as “global route-to-market”.

In more than 500 projects worldwide, Globalpraxis has identified many peculiarities in local markets in order to reach customers and clients efficiently and effectively.

Capturing opportunities in a profitable and sustainable way requires great attention to the many singularities embedded in the local ecosystems.

While the guiding principles of a sound commercial strategy remain the same, its local translation is very dependent on the local situations.

The thin margin between success and failure resides in the deep understanding of the local situations.