Globalpraxis – 2025 achievements at a glance
Commercial impact
Globalpraxis delivered measurable distribution uplift in more than 20 markets across multiple continents, increasing route-to-market efficiency for top FMCG clients, and generating +5–12% incremental sales growth. We also optimized trade investment and promotional effectiveness, releasing 5–10% in spend efficiency and improving field force productivity through redesigned footprints and activation priorities.
Digital acceleration
Additionally, we deployed advanced CRM modules and retail execution tools for tier-1 consumer companies and introduced AI-guided sales recommendations to retail reps, increasing visit conversion and SKU breadth. We strengthened omnichannel analytics for modern trade and e-commerce and rolled out digital maturity assessments to support clients’ commercial transformation agendas.
Route-to-market reinvention
At Globalpraxis, distributor networks were re-segmented to streamline coverage in emerging markets, and indirect channel governances were enhanced through KPIs, incentive schemes, and performance dashboards. We also supported the shift toward DTC, last-mile models, and dark store partnerships.
Category & portfolio gains
This year, we were able to refine pricing corridors under inflation and margin pressure, expanding share-of-shelf for strategic SKUs in key strategic channels, and improving portfolio mix in underdeveloped retail formats.
Geographic footprint
In 2025, Globalpraxis successfully completed major projects across Europe, Latam, the Middle East, and Sub-Saharan Africa, demonstrating resilience in markets with regulatory complexity and high volatility.
Client relationships
We secured renewals and scope expansions with long-standing global accounts and, at the same time, onboarded new multinational clients in beverages, OTC pharma, and consumer electronics.
Globalpraxis also strengthened its reputation in field execution and delivery under tight timelines in 2025.
People & capabilities
Globalpraxis expanded its consulting bench with talent specializing in data science and commercial analytics, while enhancing proprietary diagnostic frameworks and benchmarks. 2025 was a year for investing in hybrid delivery models to accelerate time-to-impact recognition.
Finally, Globalpraxis was repeatedly chosen by global consumer companies for projects requiring a practical execution, rather than a purely strategic design, and we were trusted to diagnose underperforming commercial structures at country, regional, and global levels.
