Globalpraxis and artificial intelligence: Hyper-personalization

Globalpraxis Partners

Over the next few weeks, Globalpraxis – in a joint collaboration between Philippe Marmara, Jean-Paul Evrard, Xavi Gargallo, and Georg Krentzel – will issue several analyses on artificial intelligence (IA) and the world of marketing and commercialization.

Artificial intelligence in marketing refers to the use of IA technologies to streamline marketing processes, enhance customer experiences, and drive more effective marketing strategies. Our analyses will cover the connection between IA and hyper-personalization, pricing, route-to-market, logistics, customer management…

Artificial intelligence and hyper-personal communication are two concepts that converge in the realm of technology and human interaction. We believe that hyper-personal communication will become the key to successful marketing in the future. It will affect sectors such as telecom, banking, insurance, and of course FMCG. It is very likely going to transform marketing into a more subtle, precise, and effective process.

Data analysis is becoming the cornerstone of the IA revolution. AI algorithms can analyze vast amounts of data about individuals, their preferences, behaviors, and communication patterns. This type of analysis enables the tailoring of messages and interactions to suit the specific needs and interests of each individual, leading to hyper-personalized communication.

Another key element is the ability to perform NLP (natural language processing). We know at Globalpraxis that the ability to communicate in many different languages is paramount to the success of our work and that cultural understanding and sensitivity is a fundamental pillar of our success. AI powered NLP allows systems to understand and generate human language. This capability enables AI systems to engage in more natural and contextually relevant conversations, thereby enhancing the quality of hyper-personal communication.

The dream of every marketeer is to be able to generate highly tailored recommendations, above and beyond traditional or even highly sophisticated segmentations. AI algorithms can analyze user data to generate personalized recommendations for products, services, or content, making interactions more relevant and engaging for individuals.

The benefits of artificial intelligence also include content generation and customer segmentation. AI can segment customers into specific groups based on their attributes, behavior, and preferences. This segmentation allows marketeers to tailor their marketing campaigns to different audience segments, maximizing relevance and effectiveness.

We all become frustrated by the annoying performance of traditional chatbots and virtual assistants. The good news is that AI driven chatbots will be capable of stimulating humanlike conversations, thereby providing personalized assistance to users. These tools will understand user queries, preferences, and context in order to deliver (finally!) hyper-personalized responses and recommendations.

Finally, and for each element analyzed, we will address the fundamental impact of predictive analysis in our business world today. AI can predict user preferences and behaviors based on past interactions and data analysis. By anticipating user needs and preferences AI systems can proactively initiate hyper-personalized communication, leading to more meaningful interactions and optimized results.