Growth isn't always what it seems

John A. Quelch

Growth is one of the most challenging tasks on the agendas of most CEO's today.

In this video, John Quelch, chairman of Globalpraxis, outlines the importance of a disciplined and coherent expansion approach where route-to-market is critical to capture consumers and shoppers' minds, loyalty, and share of wallet.

The margin between value creation and value destruction is thin and requires a very pragmatic operational approach.