RGM and RTM transformation: Why Globalpraxis delivers immediate impact in 2026

Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo

As companies enter 2026, the pressure to deliver immediate, tangible results has never been higher. Slowing volume growth, margin compression, channel fragmentation, and rising execution complexity are forcing leadership teams to move beyond long-term transformation roadmaps toward rapid, data-driven commercial action.

Two levers stand out as decisive: revenue growth management (RGM) and route-to-market (RTM) transformation. When designed and executed correctly, they offer one of the fastest paths to measurable impact on revenue, margin, and cash. This is where Globalpraxis has built a distinctive and proven capability.

From diagnosis to impact—fast

Globalpraxis’ strength lies in its ability to translate complexity into immediate commercial decisions. Rather than treating RGM and RTM as abstract frameworks, Globalpraxis approaches them as execution engines—designed to deliver results within months, not years.

In RGM, this means rapidly identifying and activating the highest-value pricing, mix, pack, and promotion opportunities using advanced analytics and AI-enabled decision tools. By working directly from granular transaction, customer, and channel data, Globalpraxis helps clients unlock margin and revenue pools that are often hidden by legacy pricing structures or undifferentiated commercial policies.

In RTM, the focus is equally pragmatic: redesigning coverage models, channel economics, and execution standards to reflect how customers actually buy today—not how organizations were structured in the past. This often involves rethinking distributor roles, sales force deployment, digital and hybrid channels, and incentive systems, all grounded in hard data and real-world constraints.

Why RGM and RTM are the key levers for 2026

For 2026, RGM and RTM stand out because they address short-term performance imperative without sacrificing strategic coherence. Unlike large-scale system transformations, they:

  • Require limited capital investment
  • Deliver rapid P&L impact
  • Create organizational learning and momentum

Globalpraxis’ long-standing experience—particularly in FMCG, telecommunications, and pharmaceuticals—allows it to move quickly from insight to execution, combining operator-level realism with advanced analytics and AI-driven modeling.

A proven, operator-led model

What differentiates Globalpraxis is not only its analytical capability, but its operator DNA. The firm’s teams combine senior ex-operators, commercial strategists, and data scientists who understand both the numbers and the realities of execution in complex markets.

This allows Globalpraxis to:

  • Make clear trade-offs between growth and margin
  • Align pricing, RTM, and incentives coherently
  • Drive change with commercial teams, not around them

The result is transformation that sticks—and delivers measurable impact fast.

Immediate results, sustainable advantage

As 2026 approaches, companies can no longer afford RGM and RTM initiatives that remain conceptual or academic. The winners will be those that can act decisively, using data and AI to make smarter commercial choices while ensuring those choices are executable in the field.

Globalpraxis’ capacity to drive immediate results through RGM and RTM transformation positions it as a critical partner for leadership teams seeking both short-term performance and long-term commercial resilience.