Winners or losers in digital transformation

Pablo Foncillas

How should we tackle digital transformation from a sales perspective? This is one of the key questions faced by managers these days. However, when it comes to designing a strategy, most tend to focus on the “digital” without understanding the importance of the “transformation.” In this process, integrating the best of both the online and offline worlds is of key importance.

In this video, Pablo Foncillas, professor at IE Business School, explains how to tackle this transformation successfully, using an integrated approach that covers sales channels and commercial activities.

Article published originally in IE Insights