The monkey law of distribution
John A. Quelch
Sponsoring a sporting event... a good idea?
Philippe Marmara
Managing pricing in a market slump
Jean-Paul Evrard
FMCG: Managing your carbon footprint
Philippe Marmara
How fast will your innovation be adopted?
John A. Quelch
Hybrid sales force
John A. Quelch
All business is local
John A. Quelch
What is strategy?
John A. Quelch
