Çiçekten Yeşilkaya

Associate Partner
RGM
Turkey / Spain

Çiçekten Yeşilkaya started her career at Unilever in Turkey. After working in advertising agencies, managing various accounts in the detergents, electronics, and cosmetics sectors, she joined The Coca-Cola Company in 1988 in Turkey, working to build brands such as Fanta, Diet Coke, and Sprite. After 1992, as marketing manager, she focused on building the non-carbonated business and developing brands such as Nestea and Cappy.

In 1998, she joined Coca-Cola Içecek, sole bottler for The Coca-Cola Company in Eurasia and Turkey (including Syria, Iraq, and Jordan). Çiçekten worked on the restructuring of CCI, along with establishing route-to-market systems and commercial strategies as marketing director.

In 2007, she took a leading role in new business development projects for expanding business in new categories such as water, aseptic juice-based drinks, and tea.

In 2008, she became marketing director and executivec ommittee member at Mey, Turkey's leading spirits manufacturer, which had been purchased by TPG, a leading private equity fund. From 2008-2011, she transformed Mey's raki (Turkey's most-rooted local spirit) business from a shrinking, worn-out, and unappealing category into a popular, growing, and profitable category. In 2011, Mey was successfully sold to Diageo after increasing its value tenfold. Çiçekten was listed among the top three most successful marketing executives in Turkey in 2009, 2010, and 2011, by top headhunters and Capital magazine, Turkey's leading business publication.

Çiçekten has lived in Madrid since 2011 and works as an expert on various management consultancy projects with Globalpraxis.

She has a diploma in business administration from Bosphorus University in Istanbul and speaks Turkish and English. She is married with two children and resides in Madrid.