Jean-Paul Evrard is managing partner and cofounder of Globalpraxis. He began his consulting journey in 1994, alongside Ramon Vergés, laying the groundwork for what would officially become Globalpraxis in the year 2000.
A pioneer in introducing AI and big data analytics into route-to-market strategies, Jean-Paul has redefined how global companies optimize their commercial models and go-to-market approaches. His visionary integration of advanced technologies into traditional sales and distribution practices has positioned him at the forefront of innovation in the field.
Jean-Paul combines deep operational expertise gained at Coca-Cola’s bottling system and UNISYS, with a robust consulting background developed at The MAC Group and Globalpraxis. With over 25 years of experience, he has led high-impact projects across the globe, consistently delivering revenue and margin improvements.
An award-winning expert in innovative segmentation for developing markets, Jean-Paul is a trusted advisor to numerous Fortune 500 CEOs, renowned for his ability to address critical business challenges and drive transformative results.
Under his guidance, Globalpraxis has emerged as a global leader in revenue growth, route-to-market, and commercialization consulting, with a particular focus on fast-moving consumer goods, telecommunications, and the pharmaceutical industry. His ability to bring together top-tier operators, thought-leaders, and partners has fostered a powerful, innovation-driven consulting model.
Jean-Paul holds an MBA from IESE (Barcelona) and a degree in commercial engineering from HEC Liège. A native of Belgium, he is fluent in French, Spanish, English, and Dutch.
