Philippe Marmara

Senior Partner | Senior Vice President
Marketing, customer centricity, & shopper behavior
France

Throughout his career, Philippe Marmara has held key strategic roles, ranging from chief marketing officer to head of new products and innovations Europe. He has also taken on key operational roles: CEO, president and general manager, and head of customer service for blue chip companies, including American Express and The Coca-Cola Company. 

Philippe has a vast and solid range of experience, in all continents and at senior level, with key companies in fast-moving consumer goods, telecom, and travel and lifestyle, such as Vodafone, McCain, Unilever, Heinz, AB InBev, Adidas, KLM, ExxonMobil, Zain Telecom, JC Decaux, and Pernod Ricard. He is regarded as a forward-looking, truly creative, thought-provoking leader, and an active change agent in the fields of innovative marketing, revenue growth management, route-to-market, and customer centricity. He is unquestionably passionate about challenging the “status quo” and driving client success. 

Philippe is a senior partner and senior vice president at Globalpraxis Group, visiting professor at CEIBS/Zurich Institute of Business Education, and advisory board member at Cass Business School in London.

He holds an MSc in management, an MBA (honors) from Cass Business School London, and a master’s degree in business and economic studies from the Institute of Economic and Management Studies in Bordeaux.

A French national, he is fluent in French, English, and Italian, and has a good working knowledge of Spanish.