Philippe Marmara

Senior Partner | Senior Vice President
Marketing, customer centricity, & shopper behavior

Throughout his career, Philippe Marmara has held key strategic positions, ranging from chief marketing officer to head of new products and innovations Europe. He has also taken on key operational roles: President, CEO and general manager, CMO, and head of customer service for blue chip companies, including American Express and The Coca-Cola Company. 

Philippe has a vast and solid range of consulting experience worldwide and at senior level, with key companies in fast-moving consumer goods, telecom, and travel and lifestyle, such as Vodafone, McCain, Unilever, Heinz, AB InBev, Adidas, KLM, ExxonMobil, Zain Telecom, JC Decaux, Pernod Ricard, Suntory, Carlsberg, Heineken, Julius Meinl.

He is regarded as a forward-thinking, truly creative, thought-provoking leader, and an active change agent in the fields of innovative marketing, revenue growth management, route-to-market, and customer centricity. He is unquestionably passionate about challenging the status quo and driving client success. He also serves as a personal coach to senior managers in addition to being an advisory board member for a few companies.

Philippe is a senior partner and senior vice president at Globalpraxis Group, former visiting professor at CEIBS/Zurich Institute of Business Education, and former advisory board member at Cass Business School in London.

He holds an MBA with Honors from City University London, and a master’s in business and economic studies from the Institute of High Economic and Commercial Studies Bordeaux.

A French national, he is fluent in French, English, and Italian, and has a good working knowledge of Spanish.