Ratko Kupresak

Associate Partner
RTM, sales, and trade marketing

Ratko Kupresak is a growth-minded and strategically agile senior executive, with more than 25 years of extensive experience across FMCG categories, including credible achievements in the operations, strategic planning, and execution of route-to-market (RTM) initiatives. He is remarkable for his efficiency at creating value for companies, delivering profitable topline growth, managing P&L for large businesses, and building successful FMCG brands across Europe and the Middle East, in addition to his proven ability to “turn the situation around,” develop innovative solutions, and create lasting value. He is a firm believer in teamwork and the development of people capabilities. He has demonstrated board-level cooperation skills, with the ability to balance stakeholders and amplify their vision and purpose.

As group chief commercial officer at Solico Group, where he oversees a team of 7.000+ employees and 2.000 delivery trucks, Ratko has been a key figure in the design and execution of the comprehensive Group transformation, including the restructuring of the Sales and Logistics function and the RTM turnaround.

Previously, as vice president of commercial and KSA BU head, he helped lead Alsafi Danone, Riyadh, to a net revenue improvement of 23 million $ (8,2%), having successfully transformed their RTM to create 2,2 million $ in savings. Before that, at Aujan Coca-Cola, Dubai, he managed the RTM transformation from a van-sales to presale model and enabled operational profits.

In Serbia, as sales director and deputy CEO at both Knjaz Milos and Bambi, his initiatives to transform and improve Sales and Logistics processes helped bring the companies to profitability and growth – doubling revenue in 5 years, in the case of Bambi.

Ratko has completed senior executive and leadership programs at IMD Business School, Lausanne, and IEDC Bled School of Management, and is actively engaged in higher education as MBA advisory board member at the American University in the Emirates, Dubai.

He is associate partner at Globalpraxis.