Negotiating with French retailers today: A very difficult scenario![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Why understanding distributor economics is critical in FMCG indirect channels![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge that artisanal and local products represent for FMCG food and beverage companies in Europe![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
Are convenience stores the next key channel in Europe?![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
The challenge of improving productivity in the beer industry![]()
Jean-Paul Evrard, Philippe Marmara, and Xavier Gargallo
FMCG companies are using AI to improve overall productivity![]()
Aniol Pujol, Jean-Paul Evrard, and Philippe Marmara
The battle for leadership
John A. Quelch
Economic downturn: Tips for FMCG companies
Jean-Paul Evrard
